The Dangers of Lottery Advertising

Making decisions and determining fates by casting lots has a long history in human society. In the 15th century, for example, towns in Burgundy and Flanders were using public lotteries to raise money for town fortifications or to help the poor. But lotteries in the modern sense of the word appeared much later, with Francis I of France allowing their establishment for private and public profit in several cities in the 16th century. The first European public lottery to award cash prizes is believed to have been the ventura, held in Modena from 1476 under the auspices of the d’Este family.

Lotteries have become a powerful force in American life, with players spending more than half of all state-regulated gambling revenue. They provide a large chunk of the money states need to pay for a variety of social services, including public education, health care, and welfare. They also generate billions in taxes and fees for private businesses. But they have their downsides. The biggest problem is that lottery advertising often promotes an irrational, false hope. The ads imply that anyone can win, even though the odds of winning are very long. This can be a particularly dangerous message in an era of income inequality and limited social mobility.

Most people who play the lottery aren’t playing it to get rich. They’re doing it because they like to gamble, and there’s an inextricable human impulse to do so. Lotteries know this, so they advertise their games by emphasizing the size of the prizes and touting the chance to “change your life.”

While it’s true that people can win big prizes, most do not. It’s possible to increase your chances of winning by purchasing more tickets and selecting numbers that are more frequently drawn, but you cannot guarantee a win by any method. And, if you do win, you should be prepared for a long wait before you can collect your prize.

It’s worth noting that a substantial portion of lottery proceeds go to the states, which use them for everything from subsidized housing units to kindergarten placements at well-known public schools. The immediate post-World War II period saw lotteries as a way for states to expand their array of services without onerous taxation on the middle and working classes.

But as lotteries have grown in popularity, they have shifted away from their original mission. They’re now run as businesses with the primary goal of maximizing revenues and have a strong emphasis on advertising. This runs at cross-purposes with the public interest. And it has the potential to lead to negative consequences for the poor, problem gamblers, and children. Moreover, it can foster a distorted view of the role of government.